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CEO

David Treves

25+ years of experience in web development and technology leadership. AWS-certified professional who has led major digital projects for brands like A2 Milk, Toll, and Uniting. Advocates a pragmatic, milestone-driven approach to technology.

LinkedIn7 articles
Articles
7 articles
AI Governance Has to Live in the System, Not the Policy Deck
AIJuly 3, 2026

AI Governance Has to Live in the System, Not the Policy Deck

AI governance fails in workflows, not policy decks. Here is how to design controls into permissions, retrieval, approvals, audit trails, escalation paths and rollback triggers.

9 min read
Forward Deployed Engineers: look past the job title
AIMay 25, 2026

Forward Deployed Engineers: look past the job title

OpenAI's Deployment Company has put the Forward Deployed Engineer back in the spotlight. The role matters, but a vendor FDE and an independent partner solve different problems. Here's how to tell which one you need first.

6 min read
AI Agents in Enterprise: Beyond the Hype Cycle
AIJanuary 10, 2026

AI Agents in Enterprise: Beyond the Hype Cycle

With 40% of enterprise apps embedding AI agents by end of 2026, we cut through the noise to show what's actually working - and what's still failing - in production deployments.

7 min read
The GenAI Divide: Why 95% of AI Investments Are Failing - and What the Other 5% Know
AISeptember 22, 2025

The GenAI Divide: Why 95% of AI Investments Are Failing - and What the Other 5% Know

MIT's research puts a number on what we've been seeing in the field: only 5% of enterprise AI pilots deliver measurable returns. The divide isn't about technology - it's about strategy, focus, and knowing where the real ROI hides.

9 min read
The Conversation Has Changed: From AI Demos to Real Integration
AISeptember 15, 2025

The Conversation Has Changed: From AI Demos to Real Integration

The 'wow factor' era of AI is over. The serious businesses we're talking to aren't asking for cool toys anymore - they want AI plugged into their CRM, watching their logistics data, and working inside the systems they already run on.

9 min read
You're Buying a Hammer, but You Need a Blueprint
AISeptember 8, 2025

You're Buying a Hammer, but You Need a Blueprint

Another week, another dozen AI tools promising to change everything. The pace is dizzying - but the companies winning with AI didn't start by picking a tool. They started with a plan.

8 min read
Your Business Deserves the Good Life: Let AI Handle the Routine
AIJuly 28, 2025

Your Business Deserves the Good Life: Let AI Handle the Routine

My dogs have it made - food on demand, health cared for, every need anticipated by their 'super-intelligent servant.' That effortless existence is exactly what AI-powered operations deliver for businesses that commit to automating the routine.

7 min read
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