Serverless Pet Insurance Quotation Platform

Knose required a modern digital platform capable of handling complex quotation logic while remaining fast, intuitive, and scalable.

The challenge extended beyond the technical — it was about ensuring customers could move through the quoting journey smoothly, even when multiple pets were involved, without unnecessary friction or delays.

The platform also needed to integrate with marketing tools to enable automated follow-up and conversion campaigns, and support promotional campaigns and partner-led distribution models without redevelopment.

Kipanga delivered a responsive, serverless quotation application designed to simplify a traditionally complex insurance workflow.

Rather than focusing on product mechanics, the system was engineered around speed, clarity, and scalability — ensuring the experience felt effortless for users while remaining robust behind the scenes.

The data layer was built on DynamoDB for low-latency reads and writes, with AWS DMS handling data migration and synchronization across systems. The serverless backend using AWS API Gateway and Lambda ensured reliability and automatic scaling under load.

Marketing tool integration was a first-class concern — quote funnel events are tracked and forwarded to marketing platforms, enabling automated re-engagement campaigns for quote drop-offs and personalized follow-up sequences.

A cloud-based quotation tool that handles the full quoting journey — from pet details input through to policy pricing — with zero delays and 50% faster processing than the previous system.

The smart UI/UX design uses progressive disclosure and contextual guidance to reduce friction at every step. Each pet policy is handled independently while presenting a unified, simple user journey — even when quoting for multiple pets simultaneously.

DynamoDB powers the data layer with sub-millisecond reads, while AWS DMS ensures seamless data migration and synchronization. Quote events feed into marketing platforms for automated follow-up, drop-off recovery, and conversion tracking.

The modular front-end supports future brand extensions, while the serverless backend scales automatically with traffic.