Pet Insurance Quotation & BI Platforms

Petsy had built a reputation as one of Australia's most loved pet insurers — award-winning coverage, no sub-limits, and a transparent approach that resonated with pet owners. But behind the scenes, they needed dedicated technical capability to keep up with their growth.

The quotation platform was the core revenue engine, and it needed constant development — new features, partner integrations, and ongoing maintenance. On top of that, Petsy was forming joint ventures with major comparison platforms like Compare the Market, each requiring custom quotation tools with unique specifications, branding, and compliance requirements.

Internally, the team lacked visibility into critical sales data. Quotation volumes, conversion rates, and campaign performance were trapped in spreadsheets or scattered across systems. Manual processes were eating into productivity, and there was no systematic way to manage sales mechanisms like promo codes and partner campaigns.

Kipanga embedded as Petsy's dedicated development partner — not just writing code, but deeply involved in business decision-making, proactively identifying improvements, and advising on technologies that could drive growth.

The engagement covers the full spectrum: maintaining and enhancing the core quotation platform, building bespoke joint venture tools for each partner, developing internal BI dashboards, and automating operational workflows. Together with Petsy, Kipanga implemented a smart ecosystem that provides valuable information about user journeys and high-resolution actionable data that allows Petsy to improve their user experience and increase sales.

Given the opportunity to be deeply involved in the business decision-making process, Kipanga is able to proactively advise on improvements, technologies, and approaches — going well beyond a typical vendor relationship.

Kipanga delivers and maintains a comprehensive technology ecosystem that powers Petsy's quotation, sales, and operational workflows.

The core quotation platform serves pet owners directly through Petsy's website, providing a smooth quote-to-purchase journey. Alongside this, custom joint venture quotation platforms are built and maintained for each major partner — Compare the Market and Costco — each with tailored flows, branding, and data integration requirements.

Internal BI tools give the Petsy team real-time visibility into quotation volumes, sales conversion rates, and campaign performance. Administrative features allow the team to manage promo codes, partner campaigns, and internal sales mechanisms without developer involvement. Business automation workflows handle repetitive operational tasks, freeing the team to focus on growth.