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Digital Product Catalog Website
Bringing an extensive range of coating materials online with clear manufacturer-based product grouping
Key Outcomes
01
Catalog, not commerce
Focused on clarity and structure over checkout complexity — a digital catalog that presents products professionally without unnecessary e-commerce overhead.
02
Self-service management
WordPress CMS enables non-technical staff to update products, add manufacturers, and manage content independently.
03
Long-term partnership
Kipanga provides ongoing hosting, maintenance, and annual updates — building long-term value beyond the initial launch.
The Challenge
From physical catalog to digital presence
Coating Supplies had an extensive range of coating products, including both their own offerings and third-party materials from multiple manufacturers.
However, this catalog existed largely offline, making it difficult for customers to explore products and understand the full range available.
They needed a platform that was easy to maintain internally, with clear separation and grouping of third-party products by manufacturer.
Offline-only catalog limited customer reach and required manual product communication.
Our Approach
Structured, scalable WordPress solution
The Kipanga Web Delivery Protocol
Kipanga delivered a WordPress-based digital catalog website designed to present products clearly, professionally, and at scale — without the complexity of a full e-commerce checkout.
Products were structured into logical categories with manufacturer-based grouping. The backend was optimized for simple content and product updates by non-technical users.
Training was provided so the Coating Supplies team could manage updates independently.
Phase 01
Catalog Architecture
Structured products into logical categories with manufacturer grouping
Phase 02
WordPress Build
Clean, product-focused design tailored to trade audiences
Phase 03
Client Training
Enabled internal staff to manage content and products independently
Phase 04
Ongoing Support
Hosting, maintenance, and annual updates managed by Kipanga
The Solution
Managed digital catalog platform
A professional WordPress website that showcases Coating Supplies' full product range, organized by manufacturer for easy navigation.
The platform is designed for browsing and enquiry rather than direct online sales, keeping complexity low while improving product visibility.
Kipanga manages hosting, maintenance, and ongoing technical updates as a long-term partner.
Manufacturer-based product grouping
WordPress CMS for easy management
Product-focused design for trade audiences
Scalable for new products and manufacturers
Managed hosting and maintenance
Staff training and documentation
Results
Measurable Business Impact
Design to launch
2mo
Build Time
Self-managed content
0
Dev Dependencies
Full catalog
100%
Products Online
Hosting & maintenance
Ongoing
Kipanga Support
Technology
Built With
Frontend
"Kipanga helped us bring our entire product range online in a way that's easy to manage and clear for our customers."
Coating Supplies Team
Operations Manager, Coating Supplies
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